In our most recent discussion, we spoke at length about how Bob should address Scott Hawthorne's lagging sales numbers with Anthony Wilson, SVP of Sales. Quickly, we focused on how to make Anthony more accountable for Scott's performance, ultimately landing on tying Anthony's bonus to his team's performance to incentivize Anthony to take a more hands-on approach to managing Scott. Another strategy that could work in tandem with this bonus incentive is to provide more explicit management training to both Scott and Anthony.
I was surprised we didn't spend more time exploring how the shake-up in the sales team leadership could have affected the team's performance in the first few quarters with Scott on the job. For one, while Scott has a proven track record in the industry and valuable contacts with customers, by transitioning to Lazier he was tasked suddenly with managing a team over twice as big as his 12-person group at his old company. Scott is coming to Lazier after being a regional sales manager for a large competitor. In addition to the doubling of his direct reports in his new role, Lazier's smaller size -- and Scott's relatively large jump up the ladder -- necessitates some learning curve for Scott to become successful in his job. While I understand Bob's frustration at the unrealized sales targets, I also understand why Scott may have been so focused on creating trust and productive relationships with his new employees. As Anthony has been such a hands-off manager, Scott likely used the same strategies that brought him success in his previous position, when managing relationships with his team would have taken less than half of the time it takes at Lazier.
Since sales numbers show clear upward trajectory, it appears that Scott's strategy has some merit. Its success could have been expedited --and Lazier could have started to hit sales targets sooner -- had Anthony been a more active mentor to Scott during the onboarding process. Anthony is ultimately responsible for Lazier's sales performance; he too has a vested interest in the performance of his team. However, that Anthony was a rockstar salesman in his own right does not mean he is naturally a rockstar executive-level manager of a sales team. Like Scott, Anthony is also in a new role. It does not appear that Bob has provided Anthony with focused mentorship or executive coaching. With a stronger sense of and ownership over his responsibility to mentor his new hires, Anthony would become a stronger leader and Scott would likely adjust more quickly to his new role at Lazier, resulting in a quicker turnaround of the sales team's performance.